Past work
[ 2005-2006 ] Gillette Creative Service Boston, MA
Art Director - Blade & Razor, Personal Care
o Lead and executed design work for the North American launch of Fusion Year 1, the #1 consumer packaged goods launch in 2006. Responsible for the entire Fusion megabrand launch design strategy, which included 2 razors and 5 pre/post shave products. Responsibilities ranged from in-store to advertising to customer-specific design and strategy work.
o Managed 9 graphic designers, co-managed 10 additional designers and trained all 19 designers in artwork process, file preparation, Gillette brand guidelines, and creative and visual standards.
o Managed and supervised day-to-day work for Gillette Female Blades & Razors. Designed launch display structures and sales sample requirements for the launch of Venus Breeze.
o Managed and supervised day-to-day responsibilities for Gillette APDO, Male & Female Shave Gels (SatinCare, Gillette M3 Comfort Gel, Gillette Series, Foamy), Gillette Complete Skin Care and Tag products.
o Supported the rebranding of Gillette Right Guard to launch in 2006.
o Reduced production and printing costs for Fusion year 1 launch by implementing a 3-stage production process that reduced total costs by 75%. Established a print process conversion for 6 special color printing to 2 spot + CMYK. Shortly thereafter, the printing process was converted into a direct/4 color printing process for the global launch.
o Represented North America design team as the Fusion design consultant to the Gillette global marketing/design team and over 7 external agency partners for launch and Year 1 marketing activities.
o Supervised all press checks for Fusion launch materials including POP, direct mail, and displays for North America.

Art Director activities include running, biking (peddle and motor), skiing (teach at bretton woods NH), snow boarding, tennis, golfing, and walking brady.

Office Manager activities include chasing cats, chewing on his bones, meeting other dogs, house security, swiming, eating sticks, and walking with the art director.